As Regions Financial Corp. has returned to profitability, analysts have said the bank needs to focus on revenue growth as it moves forward. At a recent conference, Regions CEO Grayson Hall said that a key to Regions’ growth plan is its enhanced approach to serving customers through a program called Regions 360.
What is this plan, you ask? For the bank’s employees, Hall said that means increased performance expectations across the board; company-wide training in new techniques and technology over the next few months to increase employees’ cross-sell capabilities and referral opportunities across Regions’ business lines. In addition, employees will be required to complete an extensive certification program covering all products and services in their areas of business.
Alternative lending doesn’t have to exclude interior bank practices. Regions clearly understands the need to have a competitive edge (customer service), stay compliant (employee certification), and embrace new technology and techniques (employee training).
“Our next major milestone as a company is to be a leader in understanding and meeting customers’ financial needs,” Hall said, “Helping our customers to be financially successful.”