A Coleman Conversation: Bill Broydrick
February 12, 2026
Bob Coleman
Founder & Publisher
A Coleman Conversation: Bill Broydrick
In this week’s episode of A Coleman Conversation, Bob Coleman sits down with Bill Broydrick, founder of Broydrick & Associates and a leading advocate for rural America through the National Rural Lenders Roundtable (NRLR). Bill shares insights from his decades of public policy and legislative experience, including his time in the Wisconsin State Legislature and on Capitol Hill, and discusses the bipartisan commitment to strengthening rural America’s Main Streets. He also emphasizes the importance of collaboration between lenders and government agencies to make these lending programs work as intended.
Topics Covered:
✓ The bipartisan commitment in Congress to support rural economic development
✓ The USDA Business & Industry (B&I) and Community Facilities programs and their role in deploying capital where credit is otherwise unavailable
✓ The economic headwinds facing rural America through 2030, including capital access and job retention challenges
✓ Why large financial institutions often avoid rural manufacturing projects—and how government guarantees help fill the gap
✓ The role of the National Rural Lenders Roundtable in advocating for funding, operational improvements, and stronger lender-agency relationships
✓ Why direct engagement between lenders and federal leadership is critical to improving program performance and rural project execution