A Coleman Conversation: Ken Rosenthal

September 10, 2025

Bob Coleman
Founder & Publisher

A Coleman Conversation: Ken Rosenthal

In this week’s episode of A Coleman Conversation, Bob Coleman speaks with Ken Rosenthal, an expert in the SBA 504 first lien secondary market. With a career spanning over three decades, Ken shares his unique journey from being an SBA borrower to an industry professional, the importance of the 504 program, and how he balances his professional life with his passion for living in Hawaii.

Watch episode here

Topics Covered:
✓ Ken’s role at Morgan Stanley and his expertise in the SBA 504 secondary/wholesale market
✓ His background as a six-time U.S. National Aerobics champion
✓ His personal experience as a small business owner who financed his company with an SBA loan
✓ The benefits of the 504 loan, including the fixed interest rate and low down payment
✓ The advantages for lenders, including CRA credit and the ability to earn fees without using capital
✓ The legacy of SBA industry legend Art Goodman
✓ His leadership style and career as an innovator of remote work from Hawaii