Coleman’s 16th Annual SBA 7(a) & 504 Hotel Financing Webinar – Thurs, Nov 19

2027 Hotel Market Outlook and New SOP 50 10 8.1 Underwriting Requirements

Coleman Professional Webinar Training
Date: Thursday, November 19, 2026
Time: 2:00 p.m. Eastern
Includes e-certification, recording, live Q&A, and updated Coleman Hotel Underwriting Checklist

U.S. hotel RevPAR has surpassed pre-COVID levels in nominal dollars, but occupancy has not fully recovered. Underwriters must assess how new construction, franchise affiliation, hotel class, and travel demand affect repayment. We’ll compare branded and independent hotels across luxury, upscale, midscale, economy, and extended-stay segments, plus urban, airport, highway, and resort markets serving business, convention, and leisure travelers.

Coleman SBA 7(a) franchise-brand risk grades, NAICS loan-performance data, and 7(a) and 504 hotel lending trends will help us compare loan volumes and charge-offs across hotel brands and segments, identifying risks not evident in property financial statements. 

Our goal is to help underwriters evaluate hotel loans that may remain on the books well into the 2030s.

At Coleman’s 16th Annual SBA 7(a) & 504 Hotel Financing Webinar, Bob Coleman will review the market outlook and SBA performance data. Michael Bland, Chief Credit Officer at Lendesca, will apply those findings to repayment analysis, collateral, loan structure, and acquisition underwriting under SOP 50 10 8.1.

What Bob Coleman and Michael Bland Will Cover

• 2027 Hotel Outlook: Occupancy, ADR, RevPAR, new hotel construction, and the effect of changing travel demand on repayment capacity.
• Why the Hotel Franchise Brand Matters: Brand performance, reservation systems, occupancy and room-rate advantages, franchise fees, renewal obligations, and collateral value.
• SBA Franchise Performance Data: Coleman brand risk grades (AAA to F), 7(a) loan volume, charge-offs, and peer comparisons.
• Acquisition Debt Service Coverage: Applying the new SOP 50 10 8.1 coverage ratios.
• Underwriting Hotel Projections: When projections may be used for qualifying special-purpose hotel acquisitions and how to evaluate occupancy, RevPAR, room rates, operating expenses, and the impact of competing hotel construction.
• 7(a) vs. 504 Financing: Hotel acquisitions, refinancing, renovations, construction, and 504 borrower contribution requirements.
• Hotel Cash Flow Considerations: Labor, insurance, franchise and management fees, reserves, and debt service capacity.
• Franchise Agreements and PIPs: SBA Directory considerations, brand renewals, conversions, mandatory renovations, and funding.
• Valuation and Due Diligence: Going-concern appraisals, price per key, purchase-price allocations, and the $3 million Quality of Earnings threshold.
• Sponsor and Portfolio Risk: Global cash flow, guarantor liquidity, management experience, occupancy stress tests, and deteriorating hotel performance.

Your Webinar Hosts

Bob Coleman is the founder and publisher of Coleman Report, covering SBA lending, lender performance, and small business financing since 1993.

Michael Bland is Chief Credit Officer at Lendesca, with 30 years of SBA lending and credit experience. He oversees credit policy, underwriting, loan approval, portfolio risk, and SBA compliance.

Who Should Attend

Designed for SBA Chief Credit Officers, credit committee members, program managers, underwriters, commercial lenders, CDC professionals, and executives responsible for hotel lending portfolios.

Attendees will receive an updated one-page Coleman Hotel Underwriting Addendum Checklist for use in their next hotel credit review.

How the Webinar Works

We use Microsoft Teams as the webinar platform.

Recording
All Coleman webinars are recorded, and a link is sent to all attendees.

Single Site License
The single-site license grants your institution one viewing of the webinar. It is permissible to use a single-site license on one device in a conference room for multiple attendees to view. The webinar can be viewed on any device.

Multiple Site License
A multiple-site license is an unlimited access pass for anyone at your institution. You will be given a link that anyone in your email domain can use.

Webinar Links and Handouts
The webinar link will be sent out prior to the session, and included again when we send the presentation and handouts.

Participants Earn Certificates of Participation
All Coleman Webinar attendees will receive a certificate of participation. This documents your continuing education history for SBA and your regulators.

Questions
Questions throughout the webinar are strongly encouraged. There are two ways to ask a question. The first is to ask the question via the chat in Microsoft Teams. The second is to send an email to anna@colemanreport.com. Also, feel free to ask pre- and post-webinar questions.

The Fine Print
1) Substitutions are allowed at no charge.
2) Cancellations receive a 100% credit for any Coleman product.
3) As with all our products, we offer a 100% money back satisfaction guarantee — no questions asked.

3 Easy Ways to Order
1) ONLINE — Register and pay online via QuickBooks
2) EMAIL –Send an email to cindy@colemanreport.com with “Webinar Registration” in the Subject Line. We will do all the paperwork and either send you a sales receipt or an invoice.
3) PHONE — Call us at 818-790-4591.