SBA Hotel Financing — What SBA Credit Underwriters Need to Know for 2023 — Webinar 11/30

Live Streaming Webinar

SBA Hotel Financing
What SBA Credit Underwriters Need to Know for 2023
Coleman’s 13th Annual Webinar!

You Will Learn:
● Supply and Demand Analysis
● SBA Delinquency Trends
● Hotel Cap Valuations
● Occupancy Benchmarks
● Franchise vs Mom and Pop
● Cash Equity Benchmarks
● SBA 7(a) and 504 Structures
● USDA B&I Lending Participations

A Coleman Webinar
Date: Wednesday, November 30, 2022
Time: 2:00 p.m. Eastern
Download Registration Form
(Includes Checklist and Recording)


All Registrants will Receive Coleman’s 2023 SBA Hotel Lending Guide
Coleman Report Premium Unlimited Group Site License – $480
Unlimited Group Site License – $600
Single User Site License – $500

What You Need to Know for 2023

Where are we in the cyclical nature of hospitality industry performance in 2020?

How should lenders tweak their credit boxes as the hospitality industry faces the toughest market in a generation?

Join Coleman’s 13th annual motel and hotel financing webinar to learn these answers to ensure you and your staff have and need-to-know trends to appropriately assess lending risks and opportunities.

The five major hotel industry metrics will be analyzed from the lender’s perspective:

● Occupancy Rates
● RevPar Income
● Average Daily Rates
● Room Supply — Including Construction Pipeline
● Consumer Demand

2023 Hospitality Considerations and Stats for the CCO and Loan Committee

● Hotel Silo Definitions
● Regional Construction Stats
● Regional Room Supply and Consumer Demand
● Price Per Key Hotel Valuation Trends
● Hotel Valuation Cap Rates
● Third Party Booking Agents
● Who’s supplying capital to this sector now?
● How are acquisition projects being structured — equity required and interest rates?

Underwriting Franchise Brands
Underwriting Mom and Pop Operations
Underwriting Management
Equity Requirements
SBA Refinancing Requirements
Financing Property Improvement Plans
Underwriting Hotel Owner’s Social Media Footprint

Coleman Report Webinar Benefits:

● Coleman Report webinars provide solutions to problems that left unaddressed will jeopardize the SBA loan guarantee.
● We give management the tools to create prudent credit boxes compliant with SBA’s standard operating procedures.
● We train your staff to ensure compliance of existing SBA rules and regulations.
● We train your staff to ensure compliance with new SBA rules and regulations.
● Get tips that solve difficult SBA underwriting, servicing and liquidation challenges.

Your Professional Coleman SBA Webinar Instructors:

Lance Sexton, Coleman Faculty Instructor
A former small business owner, Lance Sexton has a successful history of working with small business owners and students related to entrepreneurship and SBA loan origination, servicing, and liquidation.
He has received three training industry awards for his webinar instruction and his 8-week loan closing course.
Lance has over 30 years of experience, including ten years directly managing portfolios of SBA loans. Lance was an entrepreneurship faculty member of the Sam M. Walton College of Business at the University of Arkansas. He is an Executive Vice President of Fountainhead Commercial Capital and has been affiliated with Coleman Publishing for over eight years

Bob Coleman is the Author of “Money Money Everywhere and Not a Drop for Main Street.” He is the founder of Coleman Publishing, a publisher of newsletters, reports, data, conferences, webinars, online training videos — to help finance professionals become small business lending experts.

Bob is the nationally recognized expert on small business financing. He has appeared frequently on Fox Business News, NPR and other numerous media outlets. He is sourced by all print media. He is a frequent speaker about small business lending throughout the US and EU. Bob has a BA in Medieval History from the University of California Santa Barbara and a MBA in Real Estate Finance from the University of Southern California.

Bob has earned numerous awards as a producer of events and video training.
His passion is getting capital to Main Street and Rural American small business.

How the Webinar Works

We use GoToWebinar as the webinar platform.

We will open the webinar for attendees to join at 1:30 pm ET. This will give each attendee thirty minutes before the webinar begins to troubleshoot any technical issues. Call (818) 790-4591 if you need assistance.


All Coleman webinars are recorded and a link is sent to all attendees.

Single Site License

The single site license grants your institution one viewing of the webinar. It is permissible to use a single site license on one device in a conference room to be viewed by multiple attendees The webinar can be viewed on any device.

Multiple Site License

A multiple site license is an unlimited access pass for anyone at your institution. You will be given a link that will be usable to anyone with your email domain.

Webinar Links and Handouts

The webinar link will be included on your sales receipt.

The link will also be included when we send the presentation and handouts. These will be sent by eod the day before.

Participants Earn Certificates of Participation

All Coleman Webinar attendees will receive a certificate of participation. This documents your continuing education history for SBA and your regulators.


Questions throughout the webinar are strongly encouraged. There are two ways to ask a question. The first is to ask the question via the chat box on the GoToWebinar dashboard. The second is to send an email to Also, feel free to ask pre and post-webinar questions.

Telephone Only Option

You may also choose to listen to the program on your telephone. The phone number will be provided with the handouts.


Very informative. I have actually printed off all of the information you provided and labeled it: “SBA PPP Good Information Condensed,” Alabama Teachers Credit Union

I find that your webinar training sessions are a GREAT way for me to keep current on important things SBA. Loan Service Provider

Thanks for providing this training. It was very informative and helped me a lot. Our Bank highly encourages all our colleagues to take your training program. Highly appreciate your service in enlightening our knowledge. The Mint National Bank

This is incredible data. Great job in working through it. Embassy National Bank

The Fine Print

1) Substitutions are allowed at no charge.
2) Cancellations receive a 100% credit for any Coleman product.
3) As with all our products, we offer a 100% money back satisfaction guarantee — no questions asked.

Three Easy Ways to Order

1) ONLINE — Register and pay online via Paypal
2) EMAIL –Send an email to with “Webinar Registration” in the Subject Line. We will do all the paperwork and either send you a sales receipt or an invoice. Pay your Quickbooks generated invoice with a credit card.
3) PHONE — Call Joseph, Bob or Michael at 818-790-4591.

SBA Hotel Financing

About Coleman Publishing
100 of the top 100 SBA lenders subscribe to our newsletters, purchase our data, attend live streaming webinars or enroll in our online training classes.

We are committed to training lending professionals to help them become experts in getting capital to Main Street and Rural America’s small businesses..

Bob Coleman
Publisher, Coleman Report