14th Annual Rural Lender’s Roundtable

14th Annual Rural Lender’s Roundtable
Getting Capital to America’s Main Streets

Wednesday, December 4, 2013
Cosmos Club, Washington D.C.
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If small business rural lending is important to your lending institution, this is your one must attend event of the year.

This year’s one-day event will discuss the various lending programs designed for rural small businesses.

We will lead off with presentations by the flagship rural small business lending program. USDA business and industry program senior staff will brief you on the current state of the program and what budget levels are projected 2014 and the future.

Also scheduled is a panel discussion about SBA’s rural program initiative. A specific focus will be how best to utilize both programs in conjunction with one another.

Finally, we will address the rise of alternative rural lenders and examine if they are competitors, or potential partners.

Sessions on the secondary market and legislative initiatives are naturally included.

New this year will be an array of fresh speakers and expanded topics.

Check out our exciting agenda!

Check back often for the updated agenda as speakers and panelists confirm!

8:30 to 9:00
Continental Breakfast

GregODonnell9:00 to 9:30
Keynote Address, “The Best-Kept Secret to Improved Bank Profits”
Greg O’Donnell, Author, The Best-Kept Secret to Improved Bank Profits”

The surprising truths about a little-known guaranteed lending program that can strengthen your community AND your bank’s bottom line. “Capital costs are up, regulations continue to be more burdensome, loan growth is flat and fees are down.” This is not a solution for every bank, but it is a way for some banks to do a few larger deals per year, have less risk and substantially increase non-interest income or loan yield without a major increase to overhead. Your perception of government guaranteed lending will completely change. Optimize existing bank resources, introduce increased lending opportunities, provide a unique marketing strategy to give the bank a competitive edge.

Greg has originated and placed over $350 million of loans spanning over 20 years. During his career as a “Loan Originator,” he has overcome virtually every financial hurdle put before him and shares his experiences in this book. Greg O’Donnell is one of the leading authorities in the country regarding the USDA Guaranteed Loan Program. He has provided guidance and coaching to both banks and clients regarding all aspects of the program, from structure to maximizing secondary market sales of the guaranteed portion of the loans.

Greg is an entrepreneur first and he became an author, speaker and bank coach driven by his passion for assisting other entrepreneurs to take their business to the next level. His unique bank coaching program multiplies his efforts exponentially with every bank he introduces to the USDA Guaranteed Loan Program

9:30 to 10:30 a.m.
USDA B&I Loan Program Update
Moderated by Bob Coleman

Featured Panelist:
Pandor Hadjy
Deputy Administrator, USDA Rural Development
Pandor Hadjy administers business development guaranteed loans, direct loans and grant programs at the U.S. Dept. of Agriculture Rural Development in the Business and Industry Division, with an overall budget of $3 billion in funding for Fiscal Year 2010. He has served in other positions within this department starting in 1991 as Chief of the Loan Processing Branch. Mr. Hadjy also had positions at the USDA, National Food and Agriculture Council working as the Director, Service Center Operations, implementing USDA Service Centers. Mr. Hadjy began his career in the Farmers Home Administration in North Carolina as an Assistant County Supervisor, later becoming a County Supervisor. In 1985, he transferred to the National Office in Washington, DC as a Farmer Programs Specialist.


John H. Broussard
Director, Business and Industry Division
USDA Rural Development
Since December 2011, John H. Broussard has been appointed as the Director, Business and Industry (B&I) Division within Rural Business-Cooperative Service (RBS) of USDA Rural Development in Washington, DC. As the B&I Division Director, Broussard directs nationwide rural development activities of the Business and Industry Guaranteed Loan Program of USDA Rural Development administering a portfolio in excess of $8.5 Billion. Prior to becoming Division Director, he served as the Program Director for Rural Business-Cooperative Service for the State of Louisiana and has been with USDA since 1983.

You will be briefed by senior USDA rural development staff on funding levels for 2014, new program initiatives, as well as the latest hot topics.

10:30 a.m. to 11:00 a.m
Networking Break

11:00 a.m. to 11:45 a.m.
SBA Rural Lender Advantage Loan Program

Panel Moderated by Charles Green
The Small/Rural Lender Advantage initiative is designed to accommodate the unique loan processing needs of small community/rural-based lenders by simplifying and streamlining loan application process and procedures, particularly for smaller SBA loans. It is part of a broader SBA initiative to promote the economic development of local communities, particularly those facing the challenges of population loss, economic dislocation, and high unemployment.

Key Features of the Initiative:

• A streamlined, simpler, and more user friendly 7(a) process for small loans ($350,000 or less)
• One page application (two sided) for very small loans with key, but limited additional information required for loans above $50,000
• SBA guarantees 85 percent of loans of $150,000 or less and 75 percent of loans greater than $150,000
• Loans centrally processed through SBA’s Standard 7(a) Loan Processing Center
• Expedited SBA processing with routine loans processed within 3-5 days
• Lenders can transmit applications via fax and eventually online
• Simplified SBA loan eligibility questionnaire to help small or occasional lenders meet SBA’s eligibility requirements
• Training on SBA program requirements from local SBA offices

12:00 p.m. to 1:15 p.m.
Keynote Speaker Lillian Salerno, Administrator for the Rural Business-Cooperative Service

On September 14, 2012, Lillian Salerno became the Acting Administrator for the Rural Business-Cooperative Service (RBCS) agency of the USDA’s Rural Development mission area. Before coming to RBCS, Ms. Salerno served as a Special Assistant in Rural Housing Services. Lillian Salerno brings over twenty years of experience in creating initiatives for strengthening work forces and promoting jobs both domestically and internationally.

1:30 p.m. To 2:15 p.m.
Rural Secondary Market

An examination of the USDA b&i loan secondary market.
• Outlook in 2014 for USDA b&i loan paper
• USDA b&i loan performance statistics
• Why U.S. government guaranteed loans continue to be an attractive investment
• The appetite by investors for fixed-rate USDA b&i loans
• How to structure a hybrid fixed/variable rate USDA b&i loans
• New alternative methods in buying and selling USDA b&i
Panel moderated by Bob Coleman

Bob Judge, Partner, Government Loan Solutions
Bob is the recognized national expert in the valuation of SBA-related assets and the SBA Secondary Market

Vasu Srinivasan, President of Thomas USAF Group, LLC and COO of McDonald USAF, LP
Vasu Srinivasan is currently the President of Thomas USAF Group, LLC and COO of McDonald USAF, LP. He is widely recognized and regarded as the industry “guru” on IO strips. He has served as the COO of the last four USAF Funds since 2002, including USAF II and USAF III.

2:15 p.m. to 2:45 p.m.
The Economics of Lending to America’s Main Streets
CharlesGreen101612Charles H. Green
Small Business Financing Expert
Author of the Bestseller “The SBA Loan Book”
Charles Green began working in his parent’s small business at age 8 and attended many dinner hour “board meetings.” Today he is a recognized small business authority with over 30 years of advising, financing and investing in entrepreneurs. His experience as a commercial banker, venture capitalist and advisor yielded clients in more than 30 countries. He founded and served as President/CEO of Sunrise Bank of Atlanta. Charles has authored several books and articles about business financing including bestselling The SBA Loan Book and the just released Get Financing Now (McGraw-Hill) available January, 2012.

2:45 p.m. To 3:15 p.m.
Networking Break

3:15 p.m. To 4:00 p.m.
Alternative Lending Programs for Rural Main Street

An examination of the alternative lending growth phenomena by rural small business. Discussion points include

• Are alternative lenders competition or partners?
• Why you should be concerned about the access to alternative lending for your customers
• What are the successful rural alternative lending models?

AmiKassarAmi Kassar is a national leader in small business. He’s been quoted in dozens of publications including The New York Times and The Philadelphia Inquirer. Ami tours the country giving lectures on small businesses, is a financial blog columnist, and hosts small business webinars.


The cost for the Conference is $995.

Five easy ways to Register!
1) Previous Coleman customers need only to send an email to joseph@colemanreport.com with “Register” and the date of the webinar in the Subject Line. We will do all the paperwork and charge your credit card on file, or send you a PayPal request.
2) Call Customer Service at 818-790-4591, extension 1
3) Fax the order form to: 818-790-7859
4) Mail the order form to: Coleman Publishing, 607 Foothill Blvd., # 546, La Cañada, CA 91012
5) Order online here

2013 Rural Lender’s Roundtable


Bob Coleman
Editor, Coleman Report
607 Foothill Blvd # 546
La Cañada, CA 91012
(818) 790-4591
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