April 5, 2021
Main Street Monday – Only 3% of Small Businesses Have Fully Returned to Pre-Pandemic Operations
PostcardMania, a marketing company specializing in lead generation for small businesses, recently conducted a survey of 254 small business owners to gauge how Main Street is faring one year after the start of pandemic-related shutdowns. According to their findings, a mere 3% of small businesses have been able to fully revert to pre-pandemic operations and 54% anticipate maintaining the changes they made over the last year indefinitely.
Here are some of the other findings from PostcardMaina’s survey:
- A little over half (56%) of small business owners say all of their staff have returned to working from the office while 14% are now allowing their staff to work from home permanently.
- 60% of small businesses had to pivot their business model during the pandemic to accommodate clients and still operate. In contrast, only 31% did not have to change operations at all in order to stay open.
- Overall 9% of small businesses were unable to adjust their business operations and instead opted to temporarily close.
- 55% of survey respondents ended 2020 with revenues down more than 10% compared to 2019.
- 61% of survey respondents adjusted how much money they were willing to spend on marketing during the pandemic — 46% spent less while 15% spent more. Since then, only 16% have fully reverted to normal marketing.
- 58% of small business owners rate their handling of the pandemic as good or great.
“This survey just shows what so many people already instinctively know and love about the small business community,” says PostcardMania Founder and CEO, Joy Gendusa. “they are scrappy, resilient and cut from a different cloth. This is why you can never count them out. The small business community may suffer setbacks, but we are going nowhere!”
Click here to read PostcardMaina’s full report.