Second Annual SBA University February 4-5, 2013

Second Annual SBA University
Professional Sales Training for:
SBA Loan Business Development Officers
February 4-5, 2013
8:30am to 5:00pm
Orlando, Florida

SBA University

Attend SBA University For Only $99/Month

Last year, SBA marketing guru Chris Hurn and Small Business lending expert Bob Coleman joined forces to talk about their passion: marketing and sales. In the process, they personally mentored over 20 SBA sales professionals in two days and helped turn them into “Marketing and Sales Masters” of their trade.

So what can you learn from Coleman and Hurn?

Quite simply this: ALL the tools and practices they employ that has made Chris Hurn’s company one of the largest and most well-known SBA 504 lenders in the country and has propelled Bob Coleman’s Coleman Publishing to the top of the small business banking niche media market.

How Many SBA Loans will YOU Close in 2013?

No one can predict the future with absolute certainty, but what’s your best guess? One thing is for sure — your number is probably higher than your 2012 production. Nobody hopes or plans to do less business next year, right?

Whether you’re a BDO or you manage a team of BDOs, you need to have a plan in place to achieve your goals for 2013. Heck, you ought to plan on blowing past your 2012 goals and setting new records for yourself or your department.

If you want 2013 to be a Record-Setting year for you and your lending institution, you need to be at the Second Annual SBA University. Before we tell you what SBA University is, think seriously about the following questions for just a moment:

» Do you want to not only meet your 2013 goals, but blow right past them?
» Do you want to be the best-trained and most effective sales professional in SBA lending?
» Do you want a step-by-step Plan of Action for 2013 that is guaranteed to generate more business and close more loans than ever before?
» Do you want your business development sales team to TRULY maximize their potential in 2013?
If you’re really not interested in any of the above… if you’re happy doing what you’ve always done and getting the same results, not looking for any real improvement… then SBA University really isn’t for you.
But, if you answered YES to any of the above questions, you’ll want to keep reading. You’re going like what SBA University has to offer YOU.

What is SBA University?

Let’s start with what it’s NOT. SBA University is NOT a motivational “rah-rah” event that gets you fired up for a few days and then leaves you looking for what’s next. It’s also NOT a marketing pitch for additional training or selling materials (let’s face it: most of the “done-for-you” marketing stuff out there isn’t as helpful as advertised and only benefits the people selling it). SBA University is also NOT for people who are afraid to invest in themselves or who don’t want to continually get better at what they do.

SBA University is not about those things above. Nod if you’re still with us.

Here’s what SBA University IS: It’s for BDOs who want to continually improve. It’s an event that will give you a plan of attack unique to you — a plan YOU will believe in and are committed to executing, so you can shatter all records and have the success you know you’re capable of in 2013.

SBA University is a two-day, hard-hitting training session that is only for BDOs who want to truly improve. Even those at the top of their game can find room for improvement — bettering their best, as we like to say. That’s why so many professional athletes have personal trainers and seek out specialized coaching to constantly hone their skills. “Corporate athletes” should be no different.

What you’ll get

SBA University was the first BDO training program built on real-world experience in the SBA lending industry. Everything will be presented from a real-world perspective — it’s about what IS WORKING (not what worked in years past or what should work in theory). Each and every SBA University attendee will get a personalized plan for 2013, tailored for the success he or she wants to achieve. This isn’t about mindset or theory — this is practical stuff that can be implemented immediately and is proven to generate real results.

Here are some things you can expect from SBA University:
» How to best position SBA loans when battling conventional financing for borrowers.
» How to more efficiently manage the small business loan cycle.
» How to be more productive by leveraging technology and managing your time (our most valuable asset).
» Why (and how) you should “brand” yourself.
» Why online search engine results should matter to you.
» How to leverage social media (and prevent it from being a time-waster).
» How to better understanding your centers of influence — to work FOR you — and how to efficiently expand this important network.
» Plus, a whole LOT more…

Here are some testimonials from the first SBA University:

I would recommend that anyone involved in SBA lending to attend this seminar, it’s very, very beneficial and I’ll do it again.
Bob Catanzaro
Independence Bank

This was specifically about how to sell SBA loans within the marketplace, especially when you’re competing with conventional lending and other different products.
Evan Pitts
SBA Loan Manager
Alarion Bank

The information that was provided will allow me to be in constant contact with my customers and be able to stay in their face and have high impact, so when they think about purchasing commercial real estate they’ll think about using my CDC and my organization.
Jacob Willis
Business Development Manager
Prince George’s Financial Services Corporation

Initially I thought this seminar was about rates and matrices and all of those things. But what I’ve realized and what I’ve gotten out of it is about changing your mindset, it’s about marketing and also strategy.
Jerome McLean
President & CEO
Smart Financial Services

This conference is ideal for anyone who needs a push to get started and move in the right direction to grow their business.
Josh Miller
Vice President
Holtmeyer and Manson

They gave so much information, just picking up the one or two will definitely help me to get more customers and be more aggressive and be more active on lending markets.
Justin Kim
SBA Loan Manager
New Bank

My company didn’t send me, I did it on my own to improve my sales skills and just get a fresh outlook at some new ways to market and it has certainly fulfilled my needs.
Logan Bagley
Vice President
BCI Lending Services

It was really great. All I can say is both Chris and Dan, wow, they do a great job. They’ve actually lived it, they’ve done it, they’ve been there and they share those experiences with the group which we were able to pick up on and learn from. They shared their mistakes, their successes, and so it’s just overall a great university.
Suzie Contreras
Business Services Manager
Coast Hills Federal Credit Union

SBA University Tuition Credit

A special offer credits you with a 100% discount of fees paid for any SBA University webinars in 2012. THIS is Coleman and Hurn’s commitment to YOU… to making sure those who have been “bettering themselves” throughout 2012, finish the job this year at SBA University and prepare themselves for a ground-breaking 2013. Contact Joseph Coleman at (626) 924-9431 to coordinate your tuition credit and register for SBA University.

Event Agenda

Both days will start sharply at 9 a.m. and end at 5:00 p.m.
Breakfast will be served at 8:30 a.m. and lunch will be included.
A reception on Monday evening (the 4th) after the first day of SBA University so you can get to know and network with your fellow attendees. Dress is business casual.

Event Location

SBA University will be held in the board room of Mercantile Capital’s newly renovated office building right in downtown Orlando.

Mercantile Capital Corporation
60 N. Court Avenue
Orlando, FL 32801

Hotel Accommodations:

Two hotels are within walking distance of the event, and they’ve arranged special discount pricing exclusively for SBA University attendees.

Grand Bohemian Hotel Orlando
325 South Orange Avenue
Orlando, FL
$215 per night

The Embassy Suites — Downtown Orlando
191 East Pine Street
Orlando, FL
$174 per night

The SBA University Guarantee

THIS is how serious Coleman and Hurn are about YOU attending this event. If you register to attend SBA University, develop your blueprint for 2013 at the event, put into action the things you learn there… but still don’t close more loans in 2013 than you did in 2012, 100% of your “tuition” will be refunded, no questions asked. You only need to provide proof that you practiced the things learned at SBA University. That’s how serious they are about this stuff. You effectively have ZERO RISK to register and attend. If you don’t close more loans in 2013 as a result of you putting into practice the SBA University curriculum, you’ve lost nothing but your time and travel to Orlando this November.

SBA University “Faculty”

This course, the only of its kind, was taught by two nationally-recognized SBA sales and marketing experts: Chris Hurn and Bob Coleman.

Chris Hurn is the CEO/Cofounder of Mercantile Capital Corporation (MCC), a nationwide commercial lender specializing in SBA 504 loans. MCC has appeared on the Inc. 500|5000 list of America’s fastest-growing companies three years in a row, originally ranked #245 with 951% growth over a 3-year period. To date (through July 2012), MCC has closed SBA loans on more than $1.1 billion in total project costs. Chris has appeared on PBS’ “Nightly Business Report” and Fox Business News multiple times and is frequently featured in publications including the Wall Street Journal, Inc. Magazine, Newsweek, USA Today, and BusinessWeek, among many others. Awards he’s won include the Top 100 Small Business Influencer Champion (2012); SBA’s “Financial Services Champion” Award (twice in four years — 2010 and 2006); SBA “Marketing Guru” Award(2009); and NADCO’s “Banker of the Year” Award (2006). He has a regular column on the Huffington Post and is releasing his first book this October, The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build their Fortunes.

Chris previously worked as a business consultant and SBA financier with GE Capital. He has two magna cum laude bachelor degrees from Loyola University Chicago and he earned a master’s degree from the University of Pennsylvania.

Bob Coleman is the author of Money Money Everywhere But Not a Drop for Main Street — 10 Things You Need to Know to Get a Small Business Loan Today. Bob is a frequent guest on Fox Business News and is often quoted by a variety of financial media outlets, including the Wall Street Journal, Bloomberg, Forbes, CNNMoney, and the New York Times. He is the editor of the Coleman Report, a weekly small business lending newsletter, and the publisher of a series of small business loan underwriting guides.

Bob has an MBA from the University of Southern California. Before he founded the Coleman Report, he was the sales manager for a California top-ten SBA 7(a) lender.

Chris and Bob have joined forces to form SBA University and are dedicated to your success in SBA lending. The materials they’ve put together will help you blow past your goals and maximize your income — GUARANTEED.

The Fine Print

For those of you who attend SBA University and pay out of your own pocket, we have structured a package for you that is perfect for your budget, only $99/month!


1) Enrollment in the two-day SBA University experience in Orlando in February
2) Registration to the monthly SBA University Webinar (This month’s webinar will be the SBA BDO 2013 Social Media Update).
3) PLUS, admittance to our newly created one-day SBA University BDO roundtable to be held in Southern California in August.

This year’s SBA University will be held at Mercantile Capital’s Boardroom and SPACE IS LIMITED!

Three Easy ways to order:

1) Call 800-617-1380
2) Email Bob Coleman at
3) Register using paypal

Contact: Joseph at (626) 924-9431 to register TODAY.
And remember: a special offer credits you with a 100% discount of fees paid for any SBA University webinars in 2012. THIS is Coleman and Hurn’s commitment to YOU… to making sure those who have been “bettering themselves” throughout 2012, finish the job this year at SBA University and prepare themselves for a ground-breaking 2013. Contact Joseph Coleman at (626) 924-9431 to coordinate your tuition credit and register for SBA University.

SBA University

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Contact Information
Bob Coleman
607 Foothill Blvd #546
La Cañada, CA 91012
(c) 2012 All Rights Reserved